Dr Atsu Nkukpornu is an Entrepreneurship lecturer at Cape Coast Technical University (CCTU). He holds a Doctor of Philosophy (PhD), Master of Philosophy (MPhil), Bachelor of Business Administration (BBA) and Higher National Diploma (HND) in Marketing. He is also a student member of the Chartered Institute of Bankers (CIB), Ghana. His PhD thesis focused on social entrepreneurship.

He serves in several capacities in CCTU, including; as an Acting Programmes Coordinator for the School of Business, member of the School of Business and Management Studies week celebration. He has also served as an Academic Counsellor for Higher National Diploma Three, 2020/2021 academic year in Hospitality Management Department. He is currently the Secretary for the Technical University Teachers Association of Ghana (TUTAG), CCTU Chapter.

In the past, He served as a lecturer at Dominion University College and a Part-time lecturer at the Ghana Institute of Journalism, all in Accra. He was assigned to teach Marketing and Entrepreneurship. He was offered an appointment to serve as a Teaching Assistant at the University of Ghana Business School in Accra. He has taught courses in customer service in Banking at Carrere Spring Institute as a Part-time lecturer in Kumasi. He has served as a facilitator for entrepreneurship training at the University of Ghana Business School, Executive Development Program (UGBS ED) and a facilitator for Customer Service at Presbyterian University, Ghana, Centre for Continuous Professional Development (PUG CCPD).

He has over a decade of industry experience with local and multinational companies. He was contracted to assist the Coca-Cola Bottling Company of Ghana conducting consumer/customer surveys. He has worked with Ederick Ltd (Whirlpool Home Appliances) as a marketing officer and WBV Ltd (Mining consultant and Outsourcing Agent) as the Head of Operations. He also strategically assists the CEO of EDA Logistics in developing social projects. He is an entrepreneur. 

The blend of academic and industry experiences enables Him to turn ideas into an entrepreneurial venture. His recent interview with the Association of African Universities, “ The Impact of Inculcating Entrepreneurship Education in the Academic Curricula” (Ref. YouTube), has motivated University graduates to embrace Entrepreneurship as a panacea to alleviate graduate unemployment and poverty. He has co-published some academic papers in reputable journals.

PUBLICATIONS

Amenuvor, F. E., Mensah, K., Nkukpornu, A., Boateng, H., Akasreku, F., & Owusu-Antwi, K. (2023). Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit. Marketing Intelligence & Planning.

Coffie, S. I., Nkukpornu, A., Kankam, W. A. & Ocloo, E. C. (2022): Using Social Marketing to demystify the myths surrounding Covid-19 vaccination: The mediating role of important others. Social Marketing Quarterly.

Twum, K. K., Kwakwa, P. A., Ofori, D., & Nkukpornu, A. (2021): The relationship between individual entrepreneurial orientation, network ties; and   entrepreneurial intention of undergraduate students: implications on entrepreneurial education. Entrepreneurship Education, 1-28

Tweneboah-Koduah, E. Y., Nkukpornu, A., & Odoom, R. (2018). Using the health belief model in social marketing for cholera prevention. International Journal of Behavioural and Healthcare Research, 6(3-4), 183-199.

Amegbe, H., Hanu, C., & Nkukpornu, A. (2018). A study on improving employees’ behaviour towards increasing students’ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya. Management Science Letters, 8(8), 819-834.

BOOK CHAPTER

Quaye, D. M., Nkukpornu, A., & Acheampong, G. (2018). Brokering: Africa’s Unique Brand of Entrepreneurship. In African Entrepreneurship (pp. 261-274). Palgrave Macmillan, Cham.

CONFERENCE PROCEEDINGS:

Bulley, C. A., Braimah, M., Acheampong, G., &Nkukpornu, A. (2017): Determinants of Performance in African’s Food Manufacturing Sector: 18th International Academy of African Business and Development Conference Book of Abstract. Retrieved from https//iaabd.org. p. 27. Track 3.

Nkukpornu A., Kankam W. A. & Sackey, A.S. (2022): Social Entrepreneurship: A sustainable Approach to Dodge the Bullet of Poverty in the Covid-19 Era: 2ND Annual Applied Research Conference. Paper No: OEIU-1-18

Contact Dr. Atsu Nkukpornu:

Tel:                 0244966741

Email:              atsu.nkukpornu@cctu.edu.gh

You-tube: https://www.youtube.com/watch?v=g4fC0RWQlSs