Mr. Atsu Nkukpornu

Atsu Nkukpornu is an enterprise lecturer and an entrepreneur with astute grasp of knowledge on how enterprises can leverage on relational ties and networks as resources to pursue an entrepreneurial venture. He currently teaches entrepreneurship at The Cape Coast Technical University. In the past, he has served as a teaching assistant at the University of Ghana Business School. He has also served in the capacity as entrepreneurship adjunct faculty at the Ghana Institute of Journalism in Accra.

His academic qualifications include; Higher National Diploma (HND), Bachelor of Business Administration (BBA), and Master of Philosophy (MPhil) in Marketing. He is currently a Ph.D. candidate in the Department of Marketing and Entrepreneurship from the University of Ghana. His Ph.D. is in the area of Entrepreneurship. He is a student member of the Chartered Institute of Bankers (CIB) Ghana.

He has over a decade of industry experience with local and multi-national companies.  He has worked in several capacities as a Sales and Marketing Officer to Head of Operations. The blend of academic and industry experience gives him the advantage to understand issues in the entrepreneurship arena.  He is an entrepreneur. His research interest is Social Marketing, Social Entrepreneurship, Entrepreneurship and Small Business growth and sustainability. He has co-published some academic papers in reputable journals.

Nkukpornu, Atsu’s Publications

  • Twum, K. K., Kwakwa, P. A., Ofori, D., & Nkukpornu, A. (2021): The relationship between individual entrepreneurial orientation, network ties; and   entrepreneurial intention of undergraduate students: implications on entrepreneurial education. Entrepreneurship Education, 1-28
  • Tweneboah-Koduah, E. Y., Nkukpornu, A., & Odoom, R. (2018). Using the health belief model in social marketing for cholera prevention. International Journal of Behavioural and Healthcare Research6(3-4), 183-199.
  • Amegbe, H., Hanu, C., & Nkukpornu, A. (2018). A study on improving employees’ behaviour towards increasing students’ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya. Management Science Letters, 8(8), 819-834.

Book Chapter

  • Quaye, D. M., Nkukpornu, A., & Acheampong, G. (2018). Brokering: Africa’s Unique Brand of Entrepreneurship. In African Entrepreneurship (pp. 261-274). Palgrave Macmillan, Cham.

 Conference Proceedings:

  • Bulley, C. A., Braimah, M., Acheampong, G., & Nkukpornu, A. (2017): Determinants of Performance in African’s Food Manufacturing Sector: 18th International Academy of African Business and Development Conference Book of Abstract. Retrieved from https// p. 27. Track 3.