Background Information

The Marketing Department incorporates both traditional marketing and digital marketing to enable students fit into the changing job market. The department treats current marketing theories and practices such as electronic marketing, green marketing, packaging management and industrial training intended to provide the students with the necessary knowledge and practical skills to function in the current digital marketing environment whilst promoting environmental sustainability.

Vision

Our vision is to become the leading academic department within Cape Coast Technical University that offers programmes such as B-tech in Marketing Studies, HND in Marketing, Diploma in Electronic Marketing and Diploma in Public Relations for national development.

Mission

The Marketing Department of Cape Coast Technical University is committed to imparting theoretical and practical skills in Marketing to our students through knowledge transfer and partnership with industry and commerce.

Head of Department

Dr. Wisdom Wise Kwabla Pomebge

Academic Programes

1. 4-Year Bachelor Of Technology In Marketing Studies
2. 2-Year Bachelor Of Technology In Marketing (Top-Up)
3. HND In Marketing
4. Diploma In Electronic Marketing
5. Diploma In Public Relations

Staff

Staff Publications

Mr. Solomon T Yeboah and Mr. Emmanuel Horsu

• Horsu, E.N., Yeboah, S.T. & Addai, M. (2015). Perception and preference of edible oil. Evidence from Ghana. Science journal business and management , 3(1) pp. 17-23
• Horsu, E.N. & Yeboah, S.T. (2015) .Consumer perception and preference of fast food. A study of tertiary student of cape coast in Ghana. Science journal of business and management, 3(1), pp.43-49
• Yeboah, S.T. & Horsu, E.N. (2015) Familiarity and usage of social media technology. An exploratory study of teachers in Ghana. Science journal of business and management, 3(2), pp.50-59
• Yeboah, S.T. & Horsu, E.N. (2015) Influence of service quality on customer satisfaction. A A case study of minicab service in cape coast, Ghana. International journal of economics, commerce and management, 3(5), pp1451-1464
• Yeboah, S.T. & Horsu, E.N.  (2015). Willingness to participate in ‘’ text to win” SMS mobile initiatives by the telecommunication networks. A study of consumers In Ghana. International journal of economics, commerce and management, 3(5), pp. 68-697
• Horsu, E.N. & Yeboah, S.T. & Abdulai, A (2014) Usage of whatsApp and voice calls (phone calls). Preference of polytechnic students in Ghana. Science journal of business and management, 2(4), pp. 103-108

Ms. Adelaide Gyawu

• Yeboah, S. T., Gyawu, A., Bampoe, R. (2015). Customer satisfaction on general customer service practices, drivers and customer service charter in the restaurant industry: Ghanaian experience

Mr. Rudolph Asomaning

• Asomaning, R. (2012). A micro level analysis of the market orientation – small business financial performance nexus. International journal of contemporary research, 2(1)
• Asomaning, R. & Abdulai, A., (2015). An imperial evidence of the market orientation- market performance relationship in Ghanaian small business. Educational research international, 4(2). 69-86.

Mr. Desmond Ato Enyamful

• Enyamful, D. A. & Etu – Menson, F. (2011). Capital Structure and Profitability of Ghanaian Rural Banks – Case Studies of Kakum and Gomoa Ajumako Rural Banks in the Central Region of Ghana. SSRN Electronic Journal      DOI: 10.2139/ssrn. 1933494  
• Enyamful D. A. & Asomaning R. (2017). Satisfaction and Trust Mediating the Customer Relationship Management and Customer Loyalty Relationship: The Tertiary Student’s Perspective. International Journal of Management and Commerce Innovation, 5 (2), 432-437.

Mr. Evans Ababio

• Asomaning R. & Ababio E., (2020) celebrity Advertisement and Young Voter’s choice of Political Candidates in Ghana; Looking Through the Lens of Tertiary Students (Advances in Research, 21(11) )

Dr. Wisdom Pomegbe

• Amoako, T., Huai, S. Z., Dogbe, C. S. K., & Pomegbe, W. W. K (2021). Assessing the moderation role of ICT in the relationship between supply chain integration and SME performance. Journal of Industrial Integration and Management. https://doi.org/10.1142/S2424862221500160.
• Pomegbe, W. W. K., Li, W., Dogbe, C. S. K., & Otoo, C. O. A. (2021). Closeness or opportunistic behavior? Mediating the business ecosystem governance mechanisms and coordination relationship. Cross Cultural & Strategic Management. https://doi.org/10.1108/CCSM-01-2020-0013.

Dr. William Adomako Kankam

• Twum, F. A., Long, X., Salman, M., Mensah, C. N., Kankam, W. A., & Tachie, A. K. (2021). The influence of technological innovation and human capital on environmental efficiency among different regions in Asia-Pacific. Environmental Science and Pollution Research, 28(14), 17119-17131.
• Kankam, W. A., Hong Yun, T., Appiah-Twum, F., Akolgo, I. G., & Asamoah, E. O. (2020). Factors Influencing Open Innovation Adoption in the Ghanaian Hospitality Industry: The Role of ICT Infrastructure. International Journal of Scientific Research in Science, Engineering and
  Technology (IJSRSET), 7(3), 91-114. doi:https://doi.org/10.32628/IJSRSET207332