Department Of Marketing Studies,
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Head's Message

Solomon Tawiah Yeboah, PhD

Head, Department Of Marketing Studies,


Welcome to the Department of Marketing Studies (DMS) at Cape Coast Technical University, where innovation seamlessly integrates with practical and industry-focused education. We are dedicated to shaping the next generation of marketing leaders, creative digital strategists, and forward-thinking business innovators. Our curriculum is thoughtfully designed to equip students with cutting-edge, industry-relevant skills and entrepreneurial agility, ensuring they excel in today’s dynamic global marketplace. In addition to our traditional programmes, we offer a variety of Short Courses in Startup Creation, Digital Marketing, Personal Branding, Customer Service, and Entrepreneurship, providing flexible opportunities for skill enhancement. Through strong partnerships with industry leaders and immersive real-world learning experiences, we bridge the gap between academic knowledge and professional success. Whether you have already joined us or are planning to, we are committed to guiding you through your academic journey and helping you achieve your career aspirations. Let us redefine marketing excellence, ignite creativity, and make a lasting impact together!

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Department Of Marketing Studies,

Introduction

The Marketing Department was established in the 1994/1995 Academic year under the Department of Accountancy Studies. The Department became autonomous in 1997 after accreditation by the National Accreditation Board (NAB) now. Marketing Studies is one of the departments under the School of Business and Management Studies. It was established twenty-three (23) years ago (1994/1995) to offer the Higher National Diploma (HND) in Marketing Studies. From the 1994/95 academic year, the first batch of students were enrolled to undertake a Higher National Diploma in Marketing Studies. The programme aims to provide students with the requisite level of the key principles, and theories relating to marketing and to enable them to function efficiently and effectively. In addition, programmes such as a 4-year B.Tech Marketing Studies, 2-year B.Tech (Top-Up) Marketing Studies, Diploma in Electronic Marketing (DEM), and Diploma in Public Relations (DPR) are also run by the Department. 

Vision

To be a leading training unit for office administrators and managers in Africa.

Mission

To train the human resource with the requisite technical, managerial and personality competencies for effective administration and management of organisational activities.