Departments
Department of Marketing

DEPARTMENT OF MARKETING STUDIES

 Ms. Adelaide Gyawu (Lecturer), Head of Department

MBA Marketing

OBJECTIVES

The objective of the Department is to train graduates and equip them with marketing, managerial and entrepreneurial skills, to become creators of employment or take up management-level positions in industry and commerce.

STAFF


No.


Name


Qualification


Rank


1.


  Mr. Solomon Tawiah Yeboah


  MBA Marketing


  Snr.Lecturer


2.


  Rev. Prof. James K. Ansah **


  MTech. Education


  Associate Professor


3.


  Mr. Benjamin Kojo Otoo


  MBA Marketing


  Senior Lecturer


4.


  Mr. Derrick A. Gyamfi


  MSc. Inteational Mrk. Mgt.


  Senior Lecturer


5.


  Mr. Anthony Agyemang


  MSc. Sociology, ACIM


  Senior Lecturer


6.


  Mr. Emmanuel N. Horsu


  MBA Marketing


  Senior Lecturer


7.


  Ms. Adelaide Gyawu


  MBA Marketing


  Lecturer (Act Head)


8.


  Mr. Rudolph Asomaning


  MBA Marketing


  Lecturer


9.


  Mr. Desmond Anyamful


  MBA Finance


  Lecturer


10.


  Mr. Samuel Nkyerkyer **


  MSc. Marketing


  Lecturer


11.


  Mr. George Adu-Mensah


  HND Marketing


  Instructor


12.


  Mr. Evans Ababio


  BSc. Business Admin. (Marketing)


  Instructor


ACADEMIC SERVICING STAFF


6.


  Mr. Moses A. Yeboah


  MBA (Entrepreneurship & Small Scale Enterprises)


  Lecturer


7.


  Mr. Kwame Tenadu


  MA Comm. & Media Stud.; MEd. Edu. Admin.


  Lecturer


8.


  Mr. Elisha D. Armah


  MEd Information Technolgy)


  Lecturer


 NON-ACADEMIC SUPPORTING STAFF


12.


  Mrs. Stella Nkansah Darfor


  B.M.S.


Snr. Admin. Asst.

 

       **Pursuing PhD Programme

 

PUBLICATIONS

 

Rev. Prof. J. K. Ansah



    • Ansah, J. K., (June 2015), ISBN 978-9988-2-1710-5 Introduction to Business, Mfantseman Press




    • Ansah, J. K., (June 2015), the Work of Managers. Mfantseman Press, ISBN-978-9988-2-1709-9

 

    • Ansah, J. K., (Jan. 2015), Delegation: An Essential Tool for Improving Managerial Effectiveness and Efficiency. (Research Joual’s Joual of Management. Vol. 3, No. 1, ISBN 2347-8217

 

    • Ansah, J. K, (Jan. 2015) the Influence of Economic Reforms and Private Sector Development Initiatives on Financial Foreign Direct Investment Inflows into Sub-Saharan Africa. Insights from Ghana.( African Joual of Applied Research Vol. No. 1)

 

    • Ansah, J. K., (Jan. 2015,) Impact of Effective Guidance and Counseling on Students of Cape Coast Polytechnic, Ghana. (African Joual of Applied Research Vol. No.  1)

 

    • Ansah, J. K., (Jan.2015,) Self-Perceived and Self-Expressed Social and Personal Problems of Students. The Case of Cape Coast Polytechnic, Ghana-Implications for Counseling. Inteational Joual of Innovative Research and Development. (ISSN 2278-0211 Vol.4 Issue 1  ) (Online)

 

    • Ansah, J. K., (Dec.2015,) Communication problems in Organisation – Contributory Factors and Solutions: The Case of Cape Coast Polytechnic, Ghana – Inteational Joual of Innovative Research and Developments (ISSN 2278 -0211, VOL.4)



Mr. Solomon T. Yeboah and Mr. Emmanuel Horsu



    • Horsu, E. N., Yeboah, S. T. & Addai, M. (2015). Perception and Preference of Edible Oil. Evidence from Ghana. (Science Joual of Business and Management Vol. 3, No. 1, pp. 17-23)

 

    • Yeboah, S. T. & Horsu, E. N. (2015). Familiarity and Usage of Social Media Technology. An Exploratory Study of Teachers in Ghana. (Science Joual of Business and Management Vol. 3, No. 2, pp. 50-59)

 

    • Yeboah, S. T., Horsu, E. N. & Abdulai, A. (2014). Usage of WhatsApp and Voice calls (Phone calls). Preference of Polytechnic Students in Ghana. (Science Joual of Business and Management Vol. 2, No. 4, pp. 103-108)




    • Horsu, E. N. & Yeboah, S. T. (2015). Consumer Perception and Preference of Fast Food. A Study of Tertiary Students of Cape Coast, Ghana.  (Science Joual of Business and Management Vol. 3, No. 1, pp.43-49)




    • Horsu, E. N. & Yeboah, S. T. (2015). Influence of Service Quality on Customer Satisfaction. A Case Study of Minicab Services in Cape Coast, Ghana. (Inteational Joual of Economics, Commerce and Management Vol. 3, No 5, pp 1451-1464)

 

    • Yeboah, S. T. & Horsu, E. N. (2015). Willingness to Participate in “Text to Win” SMS Mobile Initiatives by the Telecommunication Networks. A Study of Consumers in Ghana. (Inteational Joual of Economics, Commerce and Management Vol. 3, No 5, pp 68-697)



Mr. Benjamin K. Otoo



    • Otoo, B. K. & Agyapong, K (2014).  Corporate Social Responsibility. A Key for Building a Strong Brand in Ghana. (Inteational Joual of Economics, Commerce and Management Vol. II, Issue 8)



Ms. Adelaide Gyawu



    • Yeboah, S.T., Gyawu, A., Bampoe, R. (2015) Customer Satisfaction on general customer service practices, drivers and customer service charter in the restaurant industry: Ghanaian Experience



Mr. Rudolph Asomaning



    • Asomaning, R. (2012). A Micro Level Analysis of the Market Orientation- Small Business Financial Performance Nexus. (Inteational Joual of Contemporary Research, vol.2 No1)

 

    • Asomaning, R. & Abdulai, A., (2015). An Emperical Evidence of the Market Orientation-Market Performance Relationship in Ghanaian Small Businesses. (Educational Research Inteational. 4(2). 69-86)