Course Catalogue
Department of Marketing

Department of Marketing Course Outline

DEPARTMENTAL COURSES FOR THE THREE-YEAR PROGRAMME (HND IN MARKETING MANAGEMENT)

 SEMESTER 1

COURSE TITLE CODE T P C
Marketing Fundamentals I MKT101 4 - 3
Customer Communication I MKT111 4 - 3
Principles of Economics I MKT131 4 - 3
Quantitative Studies I MKT141 4 - 2
Computer Literacy I CLT101 1 2 2
Communication Skills I               COS101 2 - 2
Marketing Environment I MKT121 4 - 3
African Studies I AFS100 2 - 1
                  TOTAL                  25 2 20

SEMESTER 2

COURSE TITLE CODE T P C
Marketing Fundamentals II MKT102 4 - 3
Customer Communication II MKT112 4 - 3
Principles of Economics II MKT132 4 - 3
Quantitative Studies II MKT142 4 - 2
Computer Literacy II CLT102 1 2 2
Communication Skills II COS102 2 - 2
Marketing Environment II MKT122 4 - 3
African Studies  II AFS100 2 - 1
                    TOTAL                  25 2 20

SEMESTER 3

COURSE TITLE CODE T P

C

Business Law    I MKT203 4 -

2

Financial Accounting I MKT213 4 -

2

Behavioural Aspect of Marketing I MKT223 4 - 3
Marketing Operations I MKT233 4 - 3

Information for Marketing Management I

MKT243 4 - 3
The Marketing/Customer Interface I MKT253 4 - 3
Management for Marketing I MKT264 4 - 3
Entrepreneurship I ETP 201 2 -

2

                    TOTAL                  30   21

SEMESTER 4

COURSE TITLE CODE T P C
Business Law    II MKT204 4 -

2

Financial Accounting II               MKT214 4 -

2

Behavioural Aspect of Marketing II MKT224 - 3  
Marketing Operations II MKT234 4 -

3

Information for Marketing Management II

MKT244 4 -

3

The Marketing/Customer Interface II

MKT254 4 -

3

Management for Marketing II MKT264 4 -

3

Entrepreneurship II ETP 202 2 -

2

Research Methods

RSM274

     
                       TOTAL                  30   21

SEMESTER 5

COURSE TITLE CODE T P C

Marketing Management I   (Planning & Control) 

MKT305 4 4 3

Marketing Management I   (Analysis & Decision)

MKT315 4 4 3
International Marketing I MKT325 4 4 3
Marketing Communications I MKT335 4 4 3
Selling and Sales Management MKT345 4 4 3
Project Management MKT355 4 4 3
                    TOTAL                  24 24 18

SEMESTER 6

COURSE TITLE CODE T P

C

Marketing Management II   (Planning & Control)

MKT306 4 4 3

Marketing Management II (Analysis & Decision)

MKT316 4 4 3
International Marketing II MKT326 4 4 3
Marketing Communications II MKT336 4 4 3
Project Work (Long Essay) MKT356      
                                     TOTAL                  19 16

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