Departments
Department of Marketing

DEPARTMENT OF MARKETING STUDIES

Mr. Solomon Tawiah Yeboah, (Senior Lecturer), Head of Department

MBA Marketing

OBJECTIVES

The objective of the Department is to train graduates and equip them with marketing, managerial and entrepreneurial skills, to become creators of employment or take up management-level positions in industry and commerce.

STAFF

No.

Name

Qualification

Rank

1.

  Mr. Solomon Tawiah Yeboah

  MBA Marketing

  Snr.Lecturer(Head) 

2.

  Rev. Prof. James K. Ansah **

  MTech. Education

  Associate Professor

3.

  Mr. Benjamin Kojo Otoo

  MBA Marketing

  Senior Lecturer

4.

  Mr. Derrick A. Gyamfi

  MSc. International Mrk. Mgt.

  Senior Lecturer

5.

  Mr. Anthony Agyemang

  MSc. Sociology, ACIM

  Senior Lecturer

6.

  Mr. Emmanuel N. Horsu

  MBA Marketing

  Senior Lecturer

7.

  Ms. Adelaide Gyawu

  MBA Marketing

  Lecturer

8.

  Mr. Rudolph Asomaning

  MBA Marketing

  Lecturer

9.

  Mr. Desmond Anyamful

  MBA Finance

  Lecturer

10.

  Mr. Samuel Nkyerkyer **

  MSc. Marketing

  Lecturer

11.

  Mr. George Adu-Mensah

  HND Marketing

  Instructor

12.

  Mr. Evans Ababio

  BSc. Business Admin. (Marketing)

  Instructor

ACADEMIC SERVICING STAFF

6.

  Mr. Moses A. Yeboah

  MBA (Entrepreneurship & Small Scale Enterprises)

  Lecturer

7.

  Mr. Kwame Tenadu

  MA Comm. & Media Stud.; MEd. Edu. Admin.

  Lecturer

8.

  Mr. Elisha D. Armah

  MEd Information Technolgy)

  Lecturer

 NON-ACADEMIC SUPPORTING STAFF

12.

  Mrs. Stella Nkansah Darfor

  B.M.S.

Snr. Admin. Asst.

       **Pursuing PhD Programme

PUBLICATIONS

Rev. Prof. J. K. Ansah

  • Ansah, J. K., (June 2015), ISBN 978-9988-2-1710-5 Introduction to Business, Mfantseman Press
  • Ansah, J. K., (June 2015), the Work of Managers. Mfantseman Press, ISBN-978-9988-2-1709-9
  • Ansah, J. K., (Jan. 2015), Delegation: An Essential Tool for Improving Managerial Effectiveness and Efficiency. (Research Journal’s Journal of Management. Vol. 3, No. 1, ISBN 2347-8217
  • Ansah, J. K, (Jan. 2015) the Influence of Economic Reforms and Private Sector Development Initiatives on Financial Foreign Direct Investment Inflows into Sub-Saharan Africa. Insights from Ghana.( African Journal of Applied Research Vol. No. 1)
  • Ansah, J. K., (Jan. 2015,) Impact of Effective Guidance and Counseling on Students of Cape Coast Polytechnic, Ghana. (African Journal of Applied Research Vol. No.  1)
  • Ansah, J. K., (Jan.2015,) Self-Perceived and Self-Expressed Social and Personal Problems of Students. The Case of Cape Coast Polytechnic, Ghana-Implications for Counseling. International Journal of Innovative Research and Development. (ISSN 2278-0211 Vol.4 Issue 1  ) (Online)
  • Ansah, J. K., (Dec.2015,) Communication problems in Organisation – Contributory Factors and Solutions: The Case of Cape Coast Polytechnic, Ghana – International Journal of Innovative Research and Developments (ISSN 2278 -0211, VOL.4)

Mr. Solomon T. Yeboah and Mr. Emmanuel Horsu

  • Horsu, E. N., Yeboah, S. T. & Addai, M. (2015). Perception and Preference of Edible Oil. Evidence from Ghana. (Science Journal of Business and Management Vol. 3, No. 1, pp. 17-23)
  • Yeboah, S. T. & Horsu, E. N. (2015). Familiarity and Usage of Social Media Technology. An Exploratory Study of Teachers in Ghana. (Science Journal of Business and Management Vol. 3, No. 2, pp. 50-59)
  • Yeboah, S. T., Horsu, E. N. & Abdulai, A. (2014). Usage of WhatsApp and Voice calls (Phone calls). Preference of Polytechnic Students in Ghana. (Science Journal of Business and Management Vol. 2, No. 4, pp. 103-108)
  • Horsu, E. N. & Yeboah, S. T. (2015). Consumer Perception and Preference of Fast Food. A Study of Tertiary Students of Cape Coast, Ghana.  (Science Journal of Business and Management Vol. 3, No. 1, pp.43-49)
  • Horsu, E. N. & Yeboah, S. T. (2015). Influence of Service Quality on Customer Satisfaction. A Case Study of Minicab Services in Cape Coast, Ghana. (International Journal of Economics, Commerce and Management Vol. 3, No 5, pp 1451-1464)
  • Yeboah, S. T. & Horsu, E. N. (2015). Willingness to Participate in “Text to Win” SMS Mobile Initiatives by the Telecommunication Networks. A Study of Consumers in Ghana. (International Journal of Economics, Commerce and Management Vol. 3, No 5, pp 68-697)

Mr. Benjamin K. Otoo

  • Otoo, B. K. & Agyapong, K (2014).  Corporate Social Responsibility. A Key for Building a Strong Brand in Ghana. (International Journal of Economics, Commerce and Management Vol. II, Issue 8)

Ms. Adelaide Gyawu

  • Yeboah, S.T., Gyawu, A., Bampoe, R. (2015) Customer Satisfaction on general customer service practices, drivers and customer service charter in the restaurant industry: Ghanaian Experience

Mr. Rudolph Asomaning

  • Asomaning, R. (2012). A Micro Level Analysis of the Market Orientation- Small Business Financial Performance Nexus. (International Journal of Contemporary Research, vol.2 No1)
  • Asomaning, R. & Abdulai, A., (2015). An Emperical Evidence of the Market Orientation-Market Performance Relationship in Ghanaian Small Businesses. (Educational Research International. 4(2). 69-86)